This year marks the 60th anniversary of the establishment of diplomatic relations between China and Morocco. The two countries express their strong willingness to seize such a historic opportunity to boost the ties further into a new stage of comprehensive cooperation. Mr. Aziz Mekouar, Moroccan Ambassador to China, visited JUMORE on September 25, the Ambassador and JUMORE chairman Eric Lu conducted in-depth discussion on issues such as enhancing cooperation between JUMORE and Moroccan enterprises, co-building digital trade platforms in the Middle East and North Africa, upgrading Sino-Morocan trade ties.
（Moroccan Ambassador to China (left) and JUMORE chairman Eric Lu (right)）
Located in the northwest of the African continent and south of the Strait of Gibraltar, and standing just as short as 14 kilometers from Spain across the Strait, Morocco's location is strategically important, in that it connects Europe, the Middle East and Africa. In addition, Morocco has signed free trade agreements with European Union, the U.S. and Turkey. These agreements can benefit as many as one billion people in 56 countries. This means that, Morocco can serve as a bridge for Chinese companies and products to enter markets in Europe, the Middle East and Africa. Morocco has great confidence in Chinese market, and believes that the China-proposed Belt and Road Initiative and Morocco’s 2014-2020 Industrial Acceleration Plan can promote each other in realizing win-win development.
JUMORE always attaches great importance to cooperation with various industries in Morocco, and has established partnerships with many companies and institutions, including CGEM, ASMEX, FNCL, FDIM, ITFC, BMCE, PORTNET and reaped great cooperation benefits. As a digital platform for global supply chains, JUMORE has great strength in resource integration and is able to empower Morocco’s industrial development by giving full play to advantages Chinese and global companies have in technology, equipment and products. On the other hand, by building digital platforms in the Middle East and North Africa, JUMORE will help “made-in-China” products and “Chinese Brands” enter markets in the Middle East and Africa more effectively, and also facilitate products made in Morocco, the Middle East and Africa enter Chinese market.
Mr. Aziz Mekouar spoke highly of JUMORE model, and said he would like to play a part in promoting exchanges between JUMORE and business associations and banks in Morocco, in a bid to help Moroccan companies grasp a chance to reap the benefits brought about by China’s thriving digital economy.